Boston University Questrom School of Business

In my full-time digital marketing position with Boston University’s business school, I was responsible for:

  • Driving web traffic and managing 11+ websites
  • Showcasing the school’s programs, student life, and faculty research on Facebook, Twitter, Instagram & LinkedIn
  • Implementing a content and editorial calendar
  • Contributing to the paid advertising strategy

Below are some stats, and examples of my work.

Videos, Social Media Ads, Emails

A social media video promoting the key talking points of a new graduate program.
Animated videos created for Instagram Stories in an effort to promote faculty research.
A social media video created to promote a major research piece that was a collaboration between a key faculty member and students.
A GIF style video promoting another study by a student and professor.
A series of marketing emails aimed at undergraduate students using emojis, student testimonials, and snappy headers to attract attention.

social media post Examples

Writing Samples